The importance of a .MX domain

With nearly 200 countries in the world, there's lots of places you could invest your resources in order to expand your market.  Why should Mexico be among them?

• Mexico is a major country.  According to Wikipedia, Mexico is the 11th most populous country in the world.  It is one of the world's largest economies and a firmly established upper-middle income country.  It has the 13th largest nominal GDP and is the 11th largest by purchasing power parity.  The economy is strongly linked to that of the United States. Mexico in 2007 was the 10th most visited country in the world with 21.4 million international arrivals.
   
• Mexico is an emerging market.  And Forbes recently highlighted the fact that emerging markets — including, specifically, Mexico — are the growing markets right now, the markets where investors should place their money if they want to grow.  Check it out:
   
  • What Makes Emerging Markets Great Investments? (1)>
  • What Makes Emerging Markets Great Investments? (2)

If Forbes says to invest in Mexico, shouldn't you invest in .MX domain names?

• Mexico also has the added advantage of NAFTA membership allowing free flow of goods and services between the U.S., Canada, and Mexico.
   
• Portada reports that online advertising already exceeds magazine advertising in Mexico, and has been growing at rates exceeding 20% annually  This means that effective Internet marketing is essential for reaching Mexican consumers — and companies that fail to make the right investments in this area are likely to pay a heavy penalty.
   
• In the early days of the Web — say, '95 to '98 — it was much easier to get highly ranked in the search engines than it is today, because the Web was much less crowded.  The situation is similar today in Mexico, which is still an emerging online market.  By getting a .MX domain now, you can essentially get in on the ground floor — and then by skillfully deploying the domain, you can ride the elevator all the way up as the Mexican market grows, maintaining your top position much more easily, in all likelihood, than you could muscle your way in later with expensive SEO and PPC ads when your competitors have already established their place.  Search engines give points for the age of a website, so you should want to get in there now.

  But what about the language factor?  That is, why get an English-word domain name for a Spanish-speaking country?  We answer this important question here.

You may not be thinking of marketing in Mexico right now. But think ahead. Either you get a .MX domain name now — or you just don't get it.  If you're thinking of a particular domain, the chances are that the company that gets it won't ever let it go.  Would you? 

Above all, remember that you're getting the domain name not just for this year, but for years to come.  As the Mexican market rapidly evolves and grows — and English usage in Mexico continues to rapidly increase, as it most certainly will — this asset can evolve and grow with it, serving in ways you may not be able to currently imagine.  But only if you get it now.  

Think about what this could mean to your company's future.

Have major companies recognized value in .MX domains?

Are these major companies?

                 FORD.MX  
                 DELL.MX  
                 HARLEY-DAVIDSON.MX  
                 DEERE.MX  
                 KRAFT.MX  
                 HONDA.MX  
                 MICROSOFT.MX  (redirects to microsoft.com)
                 GOOGLE.MX  (redirects to Google.com.mx)
                 YAHOO.MX  (redirects to mx.Yahoo.com)
                 BESTBUY.MX  (redirects to bestbuy.com.mx)
                 STARBUCKS.MX  (redirects to starbucks.com.mx)
                 GMC.MX  (redirects to gmc.com.mx)
                 AMAZON.MX  (redirects to amazon.com)
                 TOYOTA.MX  
                 CHEVROLET.MX  (redirects to chevrolet.com.mx)
                 AVON.MX  (redirects to mx.avon.com)
                 HEINZ.MX  (redirects to heinz.com)

As you can see, right now these companies are all redirecting their .MX domains to their main website — Kraft and Dell in English, the others in Spanish.  But the point is, they have their .MX company-name domain.  They saw value in having it.  And later, if they wish, they can deploy it differently — it's theirs. 

Wise companies are also buying .MX category names to support the kinds of products they sell — as we are giving you the opportunity to do now.